Selling on EBay has gotten increasingly more difficult over the last couple of years. It seems like every few months EBay is making another change that impacts sellers negatively. Naturally, it’s time to look at alternatives and many sellers are looking at Amazon. Here are few advantages of Amazon over EBay.
Fulfillment By Amazon / FBA – Something that EBay can’t touch is Amazon FBA. That’s Fulfillment By Amazon. Basically, you sell it and Amazon ships it. All you need to do is make sure the item is in stock in Amazon’s warehouses and you sell wherever you are. You benefit from Amazon’s distribution system and deals with shippers. The bonus for customers is that they can get free shipping with Amazon Prime. EBay has nothing like this.
Amazon’s Feedback – On EBay, feedback is up front and easily accessible. While Amazon feedback is just as easily accessible, users on Amazon tend to focus on the product reviews. This is probably due to the fact that EBay is viewed as a marketplace while Amazon is viewed as a retailer by users. It’s less important who the actual seller is and more important that it is bought on Amazon. It’s telling that EBay is sometimes connected with scams while Amazon is thought of as a quality retailer.
Amazon’s Affiliate Network – The EBay affiliate program has been gamed and gutted over the last several years, and it’s a shadow of what it once was. The Amazon affiliate program has grown and prospered over the years. It’s a simple program that anyone with a website can take advantage of. What this means is that selling on Amazon gives you an existing affiliate network that requires absolutely no maintenance on your part. You can encourage website owners and marketers to feature your products. You’ll get more sales and they’ll get a commission paid by Amazon.
Amazon’s Reach – There is no denying that the best advantage to selling on Amazon vs. EBay is the enormous reach of Amazon. Most internet shoppers in the US have used Amazon multiple times and many use them on a daily basis. In fact, many people use Amazon as their primary retailer. They search for the product on Amazon and read the reviews. They make their purchase decision and wait for the delivery. Amazon makes it so easy and a product can be bought with a single click. Everyone knows that Amazon is the place to buy anything and everything.
In A Nutshell – Amazon offers a different experience than EBay. Amazon’s FBA, its feedback system, its affiliate network and its reach are all superior to EBay and can offer more ways to earn money. It’s time to look more into transitioning from EBay to Amazon.
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