High end liquidation cosmetics. Next to clothing, makeup shelf pulls are the single most requested wholesale item I hear about. Let’s throw some logic into the equation. How many of you know about perceived value? Perceived value is simply the worth that a product or service has in the mind of the consumer. With makeup I do believe high end brands like MAC, Clinique, and Bobby Brown are manufactured with better formulations and ingredients, but I believe marketing plays a key role in the ability to get someone to pay $30.00 for a tube of lipstick.
I personally have no experience buying high end makeup, but I do live with a woman – so, I can speak from her experience. She tells me that the MAC counter is almost magical. Why is that? Perceived value, perceived look, and perceived experience. For this, women will pay ungodly dollars to be sophisticated, and hopefully look younger.
Large name brand makeup manufacturers pay hundreds of millions of dollars to create this perceived value. Why am I telling you this? Glad you asked…high end brands like Estee Lauder, MAC, Clinique, Bobby Brown, Etc. spend a great deal of time “policing” their name and watching for secondary sellers who might be diluting brand value by selling fakes, and potentially selling authentic items which have been sourced in an unscrupulous manner.
Can you get your hands on high-end, authentic makeup? Yes, but supplies are usually few and far between. I’ve never known of any one particular supplier that has lasted too long. If a hoard of stock shows up on the secondary market, it typically dries up as quickly as it appears. For this reason, I hasten any reseller to put all of their eggs in one basket, per se.
Discount and drugstore brand cosmetics such as L’Oreal, Revlon, and Maybeline, retain high retail and secondary market resell value. Why not source makeup items that are readily available? Supplies of this makeup are everywhere and can be often purchased at 10% – 25% of original retail value [or lower!] making items a great value to the discount store seller, flea market vendor, and online eBay and Amazon sellers.
You don’t have to give up your quest for high-end makeup, just be warned…it’s hard to find. Here are a few cosmetic wholesalers and liquidators to review: