Established in 2002, Via Trading is one of the U.S.’s leading wholesale suppliers of overstocks, customer returns and liquidation merchandise from the nation’s top department stores. The company has just made some huge improvements to the format of its renowned live auctions.

Wholesale liquidation auctions have grown in popularity due to highly rated reality TV shows such as A&E’s “Storage Wars” that dramatize a business where auction participants bid on the contents of abandoned or seized storage units. A big downside to bidding on storage units is that it’s difficult for buyers to know what they’re getting and whether or not the contents will be profitable.

As a result, many former auction hunters have turned towards buying wholesale liquidation goods from department stores and other retailers. At Via Trading, one can find everything from high-end electronics and designer clothing to tools, kitchen appliances, furniture, sporting goods and other profitable items that wouldn’t typically be found in an abandoned storage unit.

Liquidation Pallet & Truckload Sourcing Secrets FINALLY Revealed within our 2024 Liquidators Guide

The majority of bids open at $1 and wholesale lots can sell for anywhere from $1 to $1,000 depending on the merchandise and demand. Some bidders have left auctions with an entire pallet of flat screen TVs for $250, leaving a huge potential for resale value.

One week prior to each auction, Via Trading provides a listing of all the auction lots with manifests on dozens of the lots, including original retail values, which allows buyers to make educated purchasing decisions.

These auctions allow entrepreneurs to buy products at a fixed price, have a wider selection of products, see detailed listings of merchandise, thoroughly inspect merchandise prior to purchase and what buyers appreciate most; access consistent supply, which enables them to grow their businesses with consistent product offerings to their customer base.
Via Trading has recently made the following substantial changes to their live auctions:

  •  Added Technology – 6 65″ TV screens displaying a running tally of the auction lots, what they’re selling for and who’s winning them
  • A new live camera feed showing the merchandise in detail, making it easier for participants to see the products without having to get up from their seats
  • Now hosting not one but TWO auctions per month on the 1st & 3rd Thursday of each month
  • Auctions are open to the wholesale public – no business license is necessary
  • New contracts bringing a huge variety of products from electronics to clothing, cosmetics, tools, furniture, general merchandise & more

To register at no cost for the wholesale liquidation auction, contact or 877-202-3616. Registration is open until one hour prior to the start of the auction.

In addition to the wholesale merchandise auction held the first and third Thursday of every month at 11 a.m., Via Trading also holds “Crazy Thursday” a massive pallet blowout with crazy pricing on the second Thursday of each month and a monthly raffle on the fourth Thursday of each month.

Operating out of a 240,000 square foot warehouse at 2520 Industry Way in Lynwood, California, Via Trading is a major wholesale drop shipper as well as a primary provider of goods to the secondary market such as Ebay resellers, online vendors, discount stores, flea market/swap meet vendors, small store owners and other entrepreneurs. The organization also provides continual education and support to its customers on how to flourish as an entrepreneur. Family owned and operated, Via Trading has been ranked five years running in both the INC 5000 Fastest Growing Private Companies, as well as in the 100 Fastest Growing Private Companies by the Los Angeles Business Journal.

For more information, to purchase inventory, learn about the industry and take advantage of valuable resources no other liquidation site offers, visit

Liquidation Pallet & Truckload Sourcing Secrets FINALLY Revealed within our 2024 Liquidators Guide